Ch. 6 - Consumer Decision Making

LG 55-inch Curved OLED TV

is currently sold in many countries already. Some consumers who look for a new television to replace their old LCD/LED models, LG's 55-inch Curved OLED TV cannot make it to their list. Due to the high production costs, it is offered in the market from $12,000 up to $14,999. But, what's the difference between LCD/LED TVs and OLED TVs?

LED TVs are similar to traditional LCD TVs. LED TVs are better than LCD TVs because LED TVs use smaller backlights. Therefore, LED TVs are thinner and it allowed manufacturers to produce larger screen TVs. Although LED screens can generate great color, it is not bright enough and has washed out black color on the screen. Some people say Plasma TVs have great black color, but still not good enough.

OLED TVs are the next generation TV technology that will replace current LED TVs.
First of all, OLED TVs are thinner than LED TVs. OLED panels have elements that generate light without needing any backlights, thus it needs less space and be more energy-efficient.
Second, contrast ratio is literally infinite. LCD/LED TVs have to still light panels to generate black color, but OLED TVs can simply turn pixels off for black color. Especially, LG's OLED technology has better architecture because each pixel consists of four sub-pixels and this allows simpler structure by design than other competitors'. Read more about OLED panel technology here.
Since OLED TV has self-illumanating materials, it provides wider viewer angle than do LED TVs. LG has researched for 5 years to find the best curvature angle and applied it to the world's first curved OLED TV.

This TV might only be for early adopters with deep pockets. BUT, if you see LG's 55-inch Curved OLED TV for yourself, you may consider buying one when price drops, if not this one. You can go to one of BestBuy Magnolia stores and check it out.