Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

Brief History of 

LG Display, one of the global leaders in the display industry, started as a software company in 1985. They began developing Thin-Film Transistor Liquid Crystal Display (TFT-LCD) in a research center, and in 1995, they finished building their first plant and started mass-production of TFT-LCD. In 1999, they transferred software related business to LG Electronics and purchased TFT-LCD related business assets from them. In 2004, LG Display became a public company and has been listed on the New York Stock Exchange and the Korea Stock Exchange since then. In 2008, LG Display took over Organic Light Emitting Diode (OLED) patents from Eastman Kodak Company and they have been focusing on developing and researching the next generation panel technology, OLED display panels. However, in order to replace TFT-LCD technology with OLED technology, LG Display needs to improve the cost of manufacturing displays with OLED technology. Thus, LG Display’s major revenues are still from TFT-LCD business.

Mission Statement

 In the vision of LG Display that is ‘You Dream, We Display,’ the word ‘You’ indicates all our customers, partners, and members of LGD and ‘Display’ means realization of dreams transcending the concept of mere showing. In other words, it is ‘to create the world where people are dreaming with LG Display’ as well as the expression of the strong determination that intends to provide advanced values based on competitiveness differentiated from other competitors. To accomplish such vision, ‘Global No.1 Display Company’ was set as our detail goal while newly defining the 6 signature basic competences of LG Display. The core values and ideal qualities that the company requires in employees become the basis of corporate culture as well as the code of conduct to be equipped with all employees.