Ch. 2 - Strategic Planning for Competitive Advantage -WI Students Begin Marketing Plan

While still TFT-LCD/LED displays were popular in the display market, LG Display purchased OLED* technology from Eastman Kodak Company in 2008 and established Global OLED Technology LLC. Eastman Kodak Company first developed and owned all of the OLED patents since late 1980s. In 1987, two chemists, Tang and VanSlyke, first developed OLED at Eastman Kodak Company and Eastman Kodak Company used small sized OLED displays for Digital Cameras and Wireless Picture Frame devices. But LG Display took over almost 2,200 OLED patents from Eastman Kodak Company in 2009, LG Display and two other LG companies formed a new company called, “Global OLED Technology LLC,” to further develop, manage, and research OLED technology. LG Display planned well ahead of their biggest competitor, Samsung.
*OLED is the next generation display panel technology followed by TFT-LCD/LED.

At the IFA 2013 conference in Berlin, LG Display unveiled the 77-inch LG Curved OLED TV boasting its 3840 x 2160 pixel resolution, that is, four times bigger than current 1080p Full HD models. The 77-inch LG OLED is made of WRGB OLED panel technology with integrated Ultra HD technology to offer near infinite contrast ratios.
source: http://www.trustedreviews.com/news/lg-unveils-77-inch-4k-oled-tv-at-ifa-2013#DQCPzwwoD4h9s0PG.99

The WRGB OLED panel technology is what LG Display purchased from Eastman Kodak Company. In the WRGB architecture, each pixel consists of four sub-pixels, white, red, green, and blue, and the combination of each sub-pixels generate a color. When generating a black color all sub-pixels are turned off, which increases efficiency, and only the white sub-pixel is turned on to generate white; the turn-off pixels' deep black and dedicated white sub-pixel increases contrast ratio "near infinite." This technology is one of the big differences between Samsung and LG Display. Samsung's panel technology might be more efficient and able to achieve smaller pixels, but it is hard to achieve. Although Samsung has more experience with OLED production, LD Display was able to produce OLED televisions faster than Samsung. 

Computers need operating system, such as Mac OS X, Windows, Linux, and Unix. Not only computers but all other gadgets need operating system. LG Display is planning to implement the "failed" mobile operating system, webOS, to their Smart TVs. LG Display purchased some of webOS earlier in 2013 from HP. According to LG Display, they will launch webOS mounted Smart TVs in 2014. 

source: http://www.ibtimes.com/lg-next-generation-tvs-4k-ultra-hds-77-inch-ultra-hd-oled-webos-tvs-compete-samsung-1404328

Most operating systems for televisions are buggy and laggy, not to mention confusing to use. Can't wait to see how LG Display successfully implements webOS into new Smart TV lines in 2014!