Ch. 11 - Developing and Managing Products

Senior designer/ researcher, Sunha Park, at LG has designed many televisions. She wanted to design something more than just thin, flat screen televisions that are prevalent in the current market. She wanted to design a television with LG's newest panel technology, OLED, and she knew that the OLED display can be flexible. According to Ms. Park, what bothered her the most was that there were some people who didn't believe what she wanted to achieve was possible.

After they found the perfect curvature of a screen, they faced another problem. Since the display was curved, they had to find the matching conduction angle and the level of conductivity for the curved OLED television. She said, "...every department involved in LG CURVED OLED TV faced and overcame their fair share of obstacles."

In order to maximize the viewers experience, they added a crystalline stand so that the tv looks like it is floating and it also gives an IMAX-like view experience. After 5 years of research and development process, they have introduced the prototype Curved OLED TV, received prestigious design award from the Red Dot Design, and started manufacturing for consumers.

Source: WHY LG TV Blog, GIZMAG


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