LG utilizes various social media tools to develop relationships with their consumers. They post articles on their blog(US) about various news on their products. However, LG has more Web traffic on their Facebook, Twitter, Google Plus, and YouTube pages. Each social media site has basically two different pages per medium, LG Mobile and LG USA.
The 55-inch Curved OLED TV article is posted on their blog. Click the picture below to read more.
On October 30, 2013, LG announced their new social media campaign, Hidden Worlds. It is a campaign that tells LG's products are "bringing excitement to consumers' daily lives." Participants can engage in the campaign by playing a rescue mission game either with a webcam or mouse to save a female author who is trapped in one of the beautiful colors of television pixels of LG's 55-inch Curved OLED TV. According to LG, they try to increase their brand awareness and also their new brand identity theme, It's All Possible, through the campaign, Hidden Worlds. The campaign will eventually be roll out in more than 20 countries in Europe, Asia, Central/South America, Middle East and Africa. Source: LG Newsroom
For those who wonder about how they make this kind of video, you can check out a video made by the company that produced the LG's campaign video. Click HERE.
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